When you consider buying a domain name for your company, you need to think about the following:
– Who are you targeting?
– What is it that you are trying to sell them and in what region?
– What is your USP? How do you stand out from your competition?
A trend which seems to be dying are EMD`s (Exact match domains) recently hit by a Google update, keywords in domain names now no longer hold as much weight as they have previously, so try and pick a domain that is short, easy to remember and also have no hypes if possible.
Keywords in your domain name now have a negative effect on your Google listing and is no longer a recommended form of SEO.
Do not purchase confusing and long domain names, also try not to separate words and phrases in your domain with hyphens, domain names are no longer a significant factor in ranking.
Remember the best domains you can image in radio adverts and on the TV, they need to be short and snappy. Made up words are very in vogue right now and can help a lot with trying to stand out by having a clever brand.
Designing for SEO
The design of your website must impact a visitor within three seconds, if not they will likely turn away and return to the search screen. This is why it is important to not jam keywords and make content unreadable for human. You could have all the traffic in the world but without people making a click on your site then this is a pointless activity.
– Keyword density is a tricky area, the content should have 3-5% keywords compared to the rest of text on the page.
– Always try and have more text than html elements, also ensure that frames are not overall used on your website, as this makes it very difficult for search engines to crawl your website.
– Keep your pages relevant; try to link pages and content together by their relevancy not by adding as many links on your page as possible.
– Try not to use fancy flash code, rollovers or GIFS is possible. Keep the site as simple as possible as it will make it easier for Google to index your site.